Samuel C. Certo Strategic Management ISBN 13: 9780075552499

Strategic Management - Hardcover

Samuel C. Certo

9780075552499: Strategic Management
Hardcover
ISBN 10: 0075552493 ISBN 13: 9780075552499
Publisher: McGraw-Hill Inc.,US
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For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.

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