In this new revision Philip Lesly has drawn together a panel of specialists to compile this worldwide industry guide. The topics covered include: how to work with governments, community and minority groups, financial and industrial media, employees and labour unions, dealers and consumers; how specific organizations can best utilize public relations; international PR; effective communications techniques; and legal considerations.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Publishing Co., 1991. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3181937
Book Description Hardback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR004771204