Handbook of Public Relations and Communications - Hardcover

9780077074913: Handbook of Public Relations and Communications
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In this new revision Philip Lesly has drawn together a panel of specialists to compile this worldwide industry guide. The topics covered include: how to work with governments, community and minority groups, financial and industrial media, employees and labour unions, dealers and consumers; how specific organizations can best utilize public relations; international PR; effective communications techniques; and legal considerations.

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  • PublisherMcGraw-Hill Publishing Co.
  • Publication date1991
  • ISBN 10 0077074912
  • ISBN 13 9780077074913
  • BindingHardcover
  • Edition number4
  • Number of pages896

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