Marketing Planning - Softcover
The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
"synopsis" may belong to another edition of this title.
About the Author:
Svend Hollensen is an Associate Professor in Marketing at the University of Southern Denmark. He has practical experience from a job as a Marketing Coordinator in a large Danish multinational enterprise, as well as from his position as International Marketing Manager in a company producing agricultural machinery. In both jobs he worked with the development of international marketing plans in practice. After working in industry he received his Ph.D. in 1992 from Copenhagen Business School.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill Higher Education
- Publication date2005
- ISBN 10 0077104188
- ISBN 13 9780077104184
- BindingPaperback
- Number of pages350
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Marketing Planning: a Global Perspective
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Marketing Planning: A Global Perspective
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ISBN 13: 9780077104184
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Marketing Planning: A Global Perspective
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ISBN 13: 9780077104184
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Marketing Planning: A Global Perspective
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077104184. Seller Inventory # 9017824
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Marketing Planning: A Global Perspective
Published by
McGraw-Hill
(2006)
ISBN 10: 0077104188
ISBN 13: 9780077104184
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077104184. Seller Inventory # 9359287
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Marketing Planning: A Global Perspective
Published by
McGraw-Hill
(2006)
ISBN 10: 0077104188
ISBN 13: 9780077104184
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077104184. Seller Inventory # 8669346
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Marketing Planning: A Global Perspective
Published by
McGraw-Hill
(2005)
ISBN 10: 0077104188
ISBN 13: 9780077104184
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780077104184. Seller Inventory # 7095379
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Marketing planning. A global perspective.
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