Marketing Research - Softcover
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.
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About the Author:
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
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- PublisherMcGraw-Hill Companies
- Publication date2007
- ISBN 10 0077108124
- ISBN 13 9780077108120
- BindingPaperback
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Marketing Research
Published by
McGraw-Hill Education / Europe,
(2004)
ISBN 10: 0077108124
ISBN 13: 9780077108120
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