Foundations of Marketing - Softcover
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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About the Author:
David Jobber is Professor of Marketing at the University of Bradford Business School.
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- PublisherMcGraw-Hill Higher Education
- Publication date2009
- ISBN 10 0077125487
- ISBN 13 9780077125486
- BindingPaperback
- Number of pages363
- Rating
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