Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition (Ball State University) - Softcover

Joseph P. Cannon; E. Jerome McCarthy; William D. Perreault Jr.

9780077577193: Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition (Ball State University)
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ISBN 10: 0077577191 ISBN 13: 9780077577193
Publisher: McGraw Hill Learning Solutions, 2011
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9780077577193: Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition (Ball State University)
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Joseph P. Cannon; E. Jerome McCarthy; William D. Perreault Jr.
ISBN 10: 0077577191 ISBN 13: 9780077577193
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