Errornomics: Why We Make Mistakes and What We Can Do to Avoid Them - Softcover

Joseph T. Hallinan

Softcover

ISBN 10: 0091932637 ISBN 13: 9780091932633

Publisher: Ebury, 2009

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Book Description
We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better?

We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error--how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.

In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns--but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator.

Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not).

Why We Make Mistakes will open your eyes to the reasons behind your mistakes--and have you vowing to do better the next time.

A Q&A with Author Joseph T. Hallinan: Which Penny is Correct?

(Click on Image to Enlarge)

Can you pick out the real penny? (Answer Below)

Question: We’ve seen pennies so many times--why is it so difficult to recognize which of these drawings accurately represents a penny?

Joseph T. Hallinan: Partly, it has to do with how our memory works. Our long-term memory, even for things we’ve seen thousands of times, is limited. Most of the time, we recall meaning but not surface details. It’s the same reason we remember faces, but not the names that go with them.

Q: Are there other real-world examples of this?

JTH: Sure. We just watched as Chief Justice John Roberts and President Barack Obama muffed the words to the Inaugural Oath—even though the oath has only 35 words and even though both men no doubt rehearsed it many times. It’s actually very hard to remember things verbatim. Take the National Anthem, for instance. You’ve sung it hundreds of times. But how many of the Anthem’s 81 words can you remember without singing it?

Q: How does this limitation lead to mistakes?

JTH: Because we think our memories are much better than they are, and rely on them more than we should. Consider how many times an eyewitness has mistakenly identified a criminal and you begin to see the significance of this type of error. Basically, we look but don’t always see.

Q: Alright then, we’ve waited long enough: which of the pennies above is the real McCoy?

JTH: That would be penny A. But when researchers conducted this experiment, fewer than half of the people in the study picked the right one.

(Photo © Andrew Collings)

About the Author:

Joseph T. Hallinan, a former writer for The Wall Street Journal, is a winner of the Pulitzer Prize and a former Nieman Fellow at Harvard University. He lives in Chicago with his wife and children.

About this edition

• Publisher: Ebury
• Publication date: 2009
• ISBN 10: 0091932637
• ISBN 13: 9780091932633
• Binding: Paperback
• Number of pages: 288