Unknown - Softcover
Buy New
Learn more about this copy
US$ 12.25
Shipping:
US$ 2.64
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Quantity: 3
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5299450-n
Buy New
US$ 12.25
Convert currency
Seller Image
Made to Stick (Paperback)
Published by
Cornerstone, London
(2008)
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'hook and loop fastener Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780099505693
Buy New
US$ 17.03
Convert currency
Stock Image
Made to Stick
Published by
Random House 2008-02-07, London
(2008)
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
paperback
Quantity: 10
Seller:
Rating
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780099505693
Buy New
US$ 13.15
Convert currency
Seller Image
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck [Soft Cover ]
Published by
Arrow Books
(2008)
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Soft Cover
Quantity: 3
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9780099505693
Buy New
US$ 21.13
Convert currency
Stock Image
Made to Stick: Why some ideas take hold and others come unstuck
Seller:
Rating
Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9780099505693-GDR
Buy New
US$ 12.45
Convert currency
Stock Image
Buy New
US$ 13.01
Convert currency
Stock Image
MADE TO STICK
Published by
Transworld Unknown
(2008)
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Brand New. 304 pages. 7.76x5.08x0.75 inches. In Stock. Seller Inventory # __009950569X
Buy New
US$ 13.04
Convert currency
Stock Image
Made to Stick: Why some ideas take hold and others come unstuck
Published by
Cornerstone
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. Seller Inventory # B9780099505693
Buy New
US$ 16.60
Convert currency
Stock Image
Unknown
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk009950569Xxvz189zvxnew
Buy New
US$ 32.51
Convert currency
Seller Image
Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck
ISBN 10: 009950569X
ISBN 13: 9780099505693
New
Quantity: 3
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5299450-n
Buy New
US$ 14.71
Convert currency