Maximising Profits: The Customer Centric Approach - Softcover

Teo, Raymond; Fong, Sharon

Softcover

ISBN 10: 0130474851 ISBN 13: 9780130474858

Publisher: Pearson Education Asia Pte., Ltd., 2003

Synopsis

Most companies recognise that customers are vital to their business. They take great pains in planning marketing campaigns and promotions. However, there is much more to attracting customers.

Maximising Profits is an all-encompassing guide in the area of customer relationship management. From altering customers’ attitudes to creating relationships on the Internet to enhancing loyalty, it gives detailed and structured guidelines in an uncertain field. The ideas presented are illustrated with numerous examples of both Asian and Western companies.

At a time when globalisation and the Internet provide many other options for the consumer, this book proves an invaluable manual for those who wish to continually attract and retain their customers.

About this title

About the Author:

Raymond Teo is currently lecturing in one of the tertiary institutions in Singapore and his academic portfolio includes teaching marketing in Bachelor programs for the London School of Economics and MBA program for the University of Western Australia. He also conducts specialist programs for managers in the industry.

Sharon Fong is currently lecturing in Singapore and has been involved in teaching e-business programs at degree levels and developing organizational information systems.

About this edition

• Publisher: Pearson Education Asia Pte., Ltd.
• Publication date: 2003
• ISBN 10: 0130474851
• ISBN 13: 9780130474858
• Binding: Paperback
• Number of pages: 176