Business - Hardcover

Griffin, Ricky W.; Ebert, Ronald J.

3.7

46 ratings by Goodreads

Hardcover

ISBN 10: 0130944343 ISBN 13: 9780130944344

Publisher: Prentice Hall, 1992

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A current introductory business text which continues to inform the student about the important facets of today's business world. Now in its third edition "Business" covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The authors feature a strong focus on high quality/high productivity issues with an excellent discussions on the total quality management concept and looks at today's business diversities - entrepreneurship, multiculturalism, family businesses, franchises and medium sized business. States. Recognising Business Trends and Challenges. Conducting Business Ethically and Responsibly. ORGANIZING AND MANAGING BUSINESSES Managing the Business Enterprise. Running the Small Business. Setting Business Goals and Strategies. Organising the Business Enterprise. MANAGING PEOPLE IN ORGANIZATIONS: Motivating, Statisfying, and Leading Employers. Managing Human Resources. Dealing with Organised Labor.

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From the Publisher:

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover:

DON'T JUST READ. LEARN!

What is an activebook?

An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

THE ACTIVEBOOK EXPERIENCE:

Uses the Web for what it's good at!

An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!

An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.

Gives you more for less!

Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.

www.prenhall.com/myactivebook

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