Sales and Sales Management - Softcover

Jackson

Softcover

ISBN 10: 0130956589 ISBN 13: 9780130956583

Publisher: Pearson Education (US), 1997

Synopsis

This work offers the collective pairing of both sales and sales management topics. Topics such as buyer behaviour, communications, and motivation are covered early to provide students with a solid understanding of these basic concepts so they can relate them to sales and sales management. It includes salesperson profiles to show students the trials and tribulations of actual salespersons and sales managers, in actual sales settings.

About this title

From the Publisher:

Jackson and Hisrich offer the rare collective pairing of both sales and sales management topics to better meet the needs of schools that have only one course in the area.

From the Back Cover:

Key Benefit: Jackson and Hisrich offer the rare collective pairing of both sales and sales management topics to better meet the needs of readers. Key Topics: Covers unique material—such as buyer behavior, communications, and motivation—early to provide readers a solid understanding of these basic concepts so they can relate them to sales and sales management; integrates global issues into each of the topical areas, reflecting today's importance of international marketing and sales skills; and includes salesperson profiles to show readers the trials and tribulations of actual salespersons and sales managers, in actual sales settings.

About this edition

• Publisher: Pearson Education (US)
• Publication date: 1997
• ISBN 10: 0130956589
• ISBN 13: 9780130956583
• Binding: Paperback