Electronic Commerce 2004: A Managerial Perspective: International Edition - Softcover

9780131230156: Electronic Commerce 2004: A Managerial Perspective: International Edition
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For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce―how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

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  • PublisherPearson
  • Publication date2003
  • ISBN 10 0131230158
  • ISBN 13 9780131230156
  • BindingPaperback
  • Edition number3
  • Number of pages752
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9780130094933: Electronic Commerce 2004: A Managerial Perspective

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ISBN 10:  0130094935 ISBN 13:  9780130094933
Publisher: Pearson College Div, 2003
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Book Description Paperback. Condition: Very Good. For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002648256

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King, David, Viehland, Dennis, Turban, Efraim, Lee, Jae K.
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