Consumer Behavior - Softcover

Schiffman, Leon G.

Softcover

ISBN 10: 0131705318 ISBN 13: 9780131705319

Publisher: Prentice Hall, 1991

Synopsis

R6B Hardcover no dust jacket. 1991 Fourth Ed. 680p. 10.25x8.25x1.00 Consumer decision making; Consumer problem recognition; Consumer search for information; Consumer ealuation and decision; Consumer assessment of purchase.

About this title

From the Publisher:

Consumer Behavior, Fourth Edition provides a comprehensive and balanced approach to consumer behavior interweaving managerial applications--all in a new full-color design. The Fourth Edition reflects the new directions in research and the current trends having the most impact on the field including increased coverage of consumer and marketing relationships, cross-cultural issues, business-to-business marketing, and social/ethical consumer issues.

From the Back Cover:

The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

About this edition

• Publisher: Prentice Hall
• Publication date: 1991
• ISBN 10: 0131705318
• ISBN 13: 9780131705319
• Binding: Paperback
• Edition number: 4
• Number of pages: 680