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9780131986220

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Sayre, Shay

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9780131986220: Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.  Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. 

 

 

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Sayre, Shay Author
Published by Prentice Hall (2007)
ISBN 10: 0131986228 ISBN 13: 9780131986220
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