Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

4.25 avg rating
( 4 ratings by GoodReads )
 
9780131986220: Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.  Behavioral perspective: Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment. Implementation perspective: Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge. Evaluative perspective: The message becomes profound through real-life examples. Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing. Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. 

 

 

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sayre, Shay
Published by Prentice Hall (2007)
ISBN 10: 0131986228 ISBN 13: 9780131986220
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110131986228

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 160.41
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

2.

Sayre, Shay
Published by Prentice Hall
ISBN 10: 0131986228 ISBN 13: 9780131986220
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131986228 New Condition. Bookseller Inventory # NEW4.0049764

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 169.45
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds