Intercultural Business Communication - Softcover
Prepare future managers to face the differences in business communication across cultures.
With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
The fifth edition contains new cases, updated examples, and information from ten newly published books and journal articles.
With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
The fifth edition contains new cases, updated examples, and information from ten newly published books and journal articles.
"synopsis" may belong to another edition of this title.
From the Publisher:
Based on the input of a panel of experts and written by authors with first-hand, practical experience in the subject, this text provides comprehensive coverage of the important topics of intercultural business communication. It is designed to better prepare students to perform in culturally diverse domestic and international environments.
From the Back Cover:
Both the novice and experienced international business traveler will find this an excellent source of information on global etiquette. Devotes an entire chapter to business and social customs. Explores international negotiation, oral and nonverbal communication, language, and written communication. Highlights country-specific information throughout. Offers boxes in every chapter with anecdotes from both neophyte and experienced travelers, along with other sources. Appropriate in virtually any industry for executives in International Marketing, Human Resources Management, and International Operations.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0132127903
- ISBN 13 9780132127905
- BindingPaperback
- Edition number5
- Number of pages301
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Intercultural Business Communication (5th Edition)
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U.S.A.: Prentice Hall
(2010)
ISBN 10: 0132127903
ISBN 13: 9780132127905
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