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9780132167123

Principles of Marketing (14th Edition)

Kotler, Philip; Armstrong, Gary

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Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

"synopsis" may belong to another edition of this title.

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Kotler, Philip; Armstrong, Gary Author
Published by Prentice Hall (2011)
ISBN 10: 0132167123 ISBN 13: 9780132167123
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Book Description Prentice Hall, 2011. Softcover. Book Condition: New. 14. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-2410

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Book Description Prentice Hall. Hardcover. Book Condition: New. 0132167123 Instructor edition. Your book ships within 24 hours or next business day. Bookseller Inventory # SKU0036308

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall. Book Condition: New. 0132167123 New Inside & Out. Clean & Crisp! No markings. You will be pleased. Excellent book! ( z1s60a ) Some very minor shelf wear. Bookseller Inventory # SKU1005776

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Kotler, Philip; Armstrong, Gary Author
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Book Description Soft cover. Book Condition: New. Absolutely Brand New Textbook. This is an International Edition Textbook. Fast shipping , 3-5 business days Delivery to US and Canada, 4-6 days delivery to EU and Asia countries via express service. Ship from Multiple Locations, including US, EU, ASIA for inventory purpose. We do not ship to PO/FPO/APO address. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. international textbooks may come with different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA. Bookseller Inventory # 14f159780273752431

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall, 2011. Hardcover. Book Condition: New. Bookseller Inventory # P110132167123

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Book Description Prentice Hall, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. Bookseller Inventory # ABE_book_new_0132167123

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall, 2010. Hardcover. Book Condition: New. 0132167123. Bookseller Inventory # SOTANO9780132167123

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