9780132167123

Principles of Marketing (14th Edition)

Kotler, Philip; Armstrong, Gary

ISBN 10: 0132167123 / 0-13-216712-3
ISBN 13: 9780132167123
Publisher: Prentice Hall
Publication Date: 2011
Binding: Hardcover
About this title:
Synopsis:

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


"About this title" may belong to another edition of this title.
 

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Kotler, Philip; Armstrong, Gary
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Book Description: Prentice Hall, 2011. Softcover. Book Condition: New. 14. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-2410

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Book Description: Prentice Hall. Hardcover. Book Condition: New. 0132167123 New book with very minor shelf wear. STUDENT US EDITION. Never used.Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU5003953

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Book Description: Prentice Hall, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. Bookseller Inventory # ABE_book_new_0132167123

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Book Description: Pearson College Div, 2011. Hardcover. Book Condition: Brand New. 14 edition. 744 pages. 11.30x8.43x1.18 inches. In Stock. Bookseller Inventory # __0132167123

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