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9780132167123

Principles of Marketing (14th Edition)

Kotler, Philip; Armstrong, Gary Author

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Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

"synopsis" may belong to another edition of this title.

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Kotler, Philip; Armstrong, Gary Author
Published by Prentice Hall (2011)
ISBN 10: 0132167123 ISBN 13: 9780132167123
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Book Description Prentice Hall, 2011. Softcover. Book Condition: New. 14. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Bookseller Inventory # ibs-2410

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0132167123 Instructor edition. Your book ships within 24 hours or next business day. Bookseller Inventory # SKU0036308

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Kotler, Philip; Armstrong, Gary Author
ISBN 10: 0132167123 ISBN 13: 9780132167123
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Book Description Soft cover. Book Condition: New. Absolutely Brand New Textbook. This is an International Edition Textbook. Will take 3-5 Bus days to US and Canada via DHL express, 4-6 days to EU and Asia countries. Ship from Multiple Locations, including CA/US and ASIA.We do not ship to APO/FPO address.If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. international textbooks may come with different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA. We may ship the books from Asian for inventory purpose. Bookseller Inventory # 14f159780273752431

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Kotler, Philip; Armstrong, Gary Author
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0132167123 New book with very minor shelf wear. STUDENT US EDITION. Never used.Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU5004364

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Book Description Prentice Hall. Hardcover. Book Condition: New. Bookseller Inventory # P110132167123

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Book Description Prentice Hall, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. Bookseller Inventory # ABE_book_new_0132167123

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Published by U.S.A.: Prentice Hall (2011)
ISBN 10: 0132167123 ISBN 13: 9780132167123
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Book Description U.S.A.: Prentice Hall, 2011. Hardcover. Book Condition: New. Brand NEW condition! This book will be sent from Japan or Germany. It will take two weeks or 20 working days. Thanks. Bookseller Inventory # 0132167123-new

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