9780132167123

Principles of Marketing (14th Edition)

Kotler, Philip; Armstrong, Gary

ISBN 10: 0132167123 / 0-13-216712-3
ISBN 13: 9780132167123
Publisher: Prentice Hall
Publication Date: 2011
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


Editorial reviews may belong to another edition of this title.
 

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Principles of Marketing (ISBN: 0132167123 / 0-13-216712-3)
Kotler, Philip; Armstrong, Gary
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Kotler, Philip; Armstrong, Gary
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Principles of Marketing (14th Edition) (ISBN: 0132167123 / 0-13-216712-3)
Kotler, Philip; Armstrong, Gary
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Principles of Marketing (14th Edition) (ISBN: 0132167123 / 0-13-216712-3)
Kotler, Philip; Armstrong, Gary
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Book Description: Pearson College Div, 2011. Hardcover. Book Condition: Brand New. 14 edition. 744 pages. 11.30x8.43x1.18 inches. In Stock. Bookseller Inventory # 4-0132167123

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