International Business Plus MyIBLab with Pearson eText - Softcover
An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
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- PublisherPrentice Hall
- ISBN 10 0133130797
- ISBN 13 9780133130799
- BindingPaperback
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