Advertising: Principles and Practice - Softcover
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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- PublisherPearson Education (US)
- Publication date1995
- ISBN 10 0133152197
- ISBN 13 9780133152197
- BindingPaperback
- Edition number3
- Number of pages800
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Advertising principles and practice
Published by
, Prentice Hall International
(1995)
ISBN 10: 0133152197
ISBN 13: 9780133152197
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Hardcover
Quantity: 1
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Book Description brossura. Condition: Buono (Good). 0. Copertina cartonata in buono stato.Tagli sporchi di polvere e pagine integre. 0133152197 Buono (Good) . Book. Seller Inventory # BOOK-U-010905087
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