Essentials of Strategic Management: International Edition - Softcover

9780135041086: Essentials of Strategic Management: International Edition
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For undergraduate and graduate level strategic management courses.

 

Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

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Review:
"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen
From the Back Cover:

The third edition of Essentials of Strategic Management contains the following NEW features:

  • Adds the strategic inflection point as a triggering event to initiate a strategy review.
  • Adds complementors as other stakeholders to Porter's model of industry analysis.
  • Provides criticism of SWOT analysis.
  • Adds international entry options to the discussion of horizontal growth strategy.
  • Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2008
  • ISBN 10 0135041082
  • ISBN 13 9780135041086
  • BindingPaperback
  • Edition number4
  • Number of pages208
  • Rating

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Other Popular Editions of the Same Title

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ISBN 10: 0135041082 ISBN 13: 9780135041086
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