Consumer Behavior - Hardcover
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
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- PublisherPearson College Div
- Publication date2009
- ISBN 10 0135053013
- ISBN 13 9780135053010
- BindingHardcover
- Number of pages518
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Consumer Behavior: United States Edition
Published by
Prentice Hall
(2009)
ISBN 10: 0135053013
ISBN 13: 9780135053010
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Hardcover
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Book Description Hardcover. Condition: Brand New. 10 edition. 518 pages. 11.50x9.00x1.25 inches. In Stock. Seller Inventory # 0135053013
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Consumer Behavior
Published by
Pearson College Div
(2009)
ISBN 10: 0135053013
ISBN 13: 9780135053010
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Hardcover
Quantity: 1
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Book Description Condition: new. 10. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0135053013
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