Basic Financial Management - Softcover

Arthur-j-keown

3.83

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9780135077658: Basic Financial Management

Softcover

ISBN 10: 0135077656 ISBN 13: 9780135077658

Publisher: Prentice Hall College Div, 1995

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Basic Financial Management [paperback] Keown, Arthur J. [Jan 01, 1996]

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From the Publisher:

This book provides an introduction to financial decision making that is rooted both in current financial theory and world economic conditions. The text presents ten basic principles (or axioms) of finance in the opening chapter and weaves these concepts throughout the book. The student is presented with a cohesive, interrelated subject from which future, as yet unknown problems can be approached. The authors' goal is to provide a cohesive and enduring understanding of the basic tools and fundamental principles upon which finance is based.

From the Back Cover:

Key Benefit: This book provides an introduction to financial decision making that is rooted both in current financial theory and in the current state of world economic conditions. Key Topics: Finance is not presented as a fill-in-the-equation and grind-out-the-numbers discipline, but one in which the output from various tools and techniques are used as input to decisions guided by an understanding of the underlying principles. The authors' objective is to provide readers with this thorough, theory-based and relevant understanding of financial decision making.

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