Excellence in Business Communication - Hardcover

Thill, John V.; Bovee, Courtland L.

3.79

203 ratings by Goodreads

9780137784325: Excellence in Business Communication

Hardcover

ISBN 10: 0137784325 ISBN 13: 9780137784325

Publisher: Pearson College Div, 1997

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For introductory Business Communications courses. This text presents the dynamics of business communication in a fascinating way, powerfully stimulating and motivating students. The lively and conversational writing-style takes students inside leading companies to learn the basic principles of business communication, to understand important communication issues, and to profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication and to develop and refine their own skills.

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From the Back Cover:

The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

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