Winning At New Products - Softcover
Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. Itā€™s also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers.This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authorā€™s strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: Get great new product ideas from your customers Screen and prioritize new product projects Incorporate customer input for design and development of products Conduct proper concept analyses and test markets Develop a market launch plan to generate new product sales Develop and implement a new product game plan Accelerate the process to speed you new products to market and much more. You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls.
"synopsis" may belong to another edition of this title.
About the Author:
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
"About this title" may belong to another edition of this title.
- PublisherBasic Books
- Publication date1988
- ISBN 10 0201120380
- ISBN 13 9780201120387
- BindingPaperback
- Edition number1
- Number of pages273
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Winning at New Products
Published by
Addison-Wesley Longman, Incorporated
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6182758-6
Buy Used
US$ 4.00
Convert currency
Stock Image
Winning At New Products
Published by
Basic Books
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # V17D-01850
Buy Used
US$ 5.69
Convert currency
Seller Image
Winning At New Products
Published by
Basic Books
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Paperback. Pages are clean and unmarked. Covers show very minor shelving wear.; 100% Satisfaction Guaranteed! Ships same or next business day!. Seller Inventory # 132207010020
Buy Used
US$ 6.39
Convert currency
Stock Image
Winning At New Products
Published by
Basic Books
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 12-0201120380-G
Buy Used
US$ 9.61
Convert currency
Stock Image
Winning at New Products
Seller:
Rating
Book Description Paperback. Condition: Very Good. Winning at New Products This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780201120387
Buy Used
US$ 4.64
Convert currency
Stock Image
Winning At New Products
Published by
Basic Books
(1986)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Bon. Ancien livre de bibliothčque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1986. Ammareal reverse jusqu'ą 15% du prix net de ce livre ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Different cover. Edition 1986. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-946-600
Buy Used
US$ 4.01
Convert currency
Stock Image
Winning at New Products
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780201120387
Buy Used
US$ 4.64
Convert currency
Stock Image
Winning at New Products
Published by
Addison-Wesley Longman, Incorporated
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18695730-20
Buy Used
US$ 4.00
Convert currency
Stock Image
Winning At New Products
Published by
Basic Books
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: As New. Seller Inventory # 190703014
Buy Used
US$ 26.50
Convert currency
Stock Image
Winning At New Products
Published by
Basic Books
(1988)
ISBN 10: 0201120380
ISBN 13: 9780201120387
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0201120380-G
Buy Used
US$ 35.04
Convert currency