Marketing: Contemporary concepts and practices - Hardcover

Schoell, William F

9780205120710: Marketing: Contemporary concepts and practices

Hardcover

ISBN 10: 0205120717 ISBN 13: 9780205120710

Publisher: Allyn and Bacon, 1990

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.

"About this title" may belong to another edition of this title.