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Public Speaking: Strategies for Success, 5/e
David Zarefsky, Northwestern University
ISBN 10: 0205504051
ISBN 13: 9780205504053
Public Speaking: Strategies for Success, Fifth Editionproposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.
David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
New to This Edition:
TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.
Reviewer Quotes:
“This text provides a detailed foundation and guide to public speaking for real students that neither patronizes them nor skimps on the quality of the material presented here. This is a text students will want to keep with them and refer to often.” — Prof. Elizabeth R. Alcock, Bristol Community College (MA)
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