Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing) - Hardcover

Churchill, Gilbert A.

9780256080049: Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)
Hardcover
ISBN 10: 0256080046 ISBN 13: 9780256080049
Publisher: Irwin Professional Publishing, 1990
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This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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  • PublisherIrwin Professional Publishing
  • Publication date1990
  • ISBN 10 0256080046
  • ISBN 13 9780256080049
  • BindingHardcover
  • Edition number3
  • Number of pages845

Other Popular Editions of the Same Title

9780256105346: Sales Force Management (The Irwin Series in Marketing)

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ISBN 10:  0256105340 ISBN 13:  9780256105346
Publisher: Richard D Irwin, 1992
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Churchill, Gilbert A.
ISBN 10: 0256080046 ISBN 13: 9780256080049
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