Analysis for Marketing Planning - Softcover
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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- PublisherBurr Ridge, Illinois, U.S.A.: Richard d Irwin
- Publication date1991
- ISBN 10 0256086818
- ISBN 13 9780256086812
- BindingPaperback
- Edition number2
- Number of pages258
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Analysis for Marketing Planning
Published by
Richard D Irwin
(1990)
ISBN 10: 0256086818
ISBN 13: 9780256086812
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Book Description Paperback. Condition: New. New. book. Seller Inventory # D7S9-1-M-0256086818-6
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