Essentials of Marketing (Irwin Series in Marketing) - Softcover

Mccarthy, Perreault ,

9780256093230: Essentials of Marketing (Irwin Series in Marketing)
Softcover
ISBN 10: 0256093237 ISBN 13: 9780256093230
Publisher: Mcgraw-Hill-Irwin, 1991
View all copies of this ISBN edition:
 
 
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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  • PublisherMcgraw-Hill-Irwin
  • Publication date1991
  • ISBN 10 0256093237
  • ISBN 13 9780256093230
  • BindingPaperback
  • Edition number5
  • Number of pages512
  • Rating

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