Essentials of Marketing - Hardcover
This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
"synopsis" may belong to another edition of this title.
- PublisherIrwin Professional Publishing,U.S.
- Publication date1993
- ISBN 10 0256153442
- ISBN 13 9780256153446
- BindingHardcover
- Edition number6
- Number of pages590
- Rating
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Essentials of Marketing
Published by
Irwin Professional Publishing,U.S.
(1993)
ISBN 10: 0256153442
ISBN 13: 9780256153446
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Hardcover
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Book Description Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00059849187
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