Marketing Game and Students 3 .5" Disk Package
New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one! Faculty can easily select the number of decision areas, thereby determining the skill level which is required to compete effectively. In designing this simulation, the primary goal was that it be rich in student interest and realism and yet,create a strategic planning environment where random events would not mask the relationship between good decisions and the results achieved. The secondary, but just as important, goal is that participants be challenged yet still have fun. The third goal, being in the classroom themselves, the authors felt it was important for instructors to be able to diagnose how participants are progressing in a quick and easy manner. The primary focus of The Marketing Game! is on effective marketing strategy planning in a competitive environment. This gives the students the opportunity to experience the role of a marketing manager first-hand by analyzing markets and targeting market needs.
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- PublisherRichard d Irwin
- Publication date1994
- ISBN 10 0256178631
- ISBN 13 9780256178630
- BindingRing-bound
- Edition number2
- Number of pages192
- Rating
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Marketing Game and Students 3 .5" Disk Package
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Book Description Ring-bound. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_363077279
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Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38732057-6
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The Marketing Game
Published by
Irwin, Chicago
(1995)
ISBN 10: 0256178631
ISBN 13: 9780256178630
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Soft Cover
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Book Description Soft Cover. Condition: Very Good. Reprint. 92 pages. Book is in Very good condition throughout. The Text Includes Budget Planning And Marketing Strategy Forms That Help Develop Skills In Analyzing Alternative Marketing Plans. Seller Inventory # 066587
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Book Description Ring-bound. Condition: Very Good. The Marketing Game This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780256178630
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The Marketing Game
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Book Description Ring-bound. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780256178630
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US$ 110.18
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