Communication for Business: A Practical Approach - Softcover

Shirley Taylor

Softcover

ISBN 10: 0273600354 ISBN 13: 9780273600350

Publisher: Pearson Higher Education, 1993

Synopsis

This well-established and popular textbook shows students how to carry out business communication effectively and efficiently. The theoretical aspects of each method of communication are presented in a practical way, with illustrations, specimen documents, and explanations to help develop understanding and confidence. The units are flexibly organised so that an appropriate learning sequence can be arranged for the syllabus and level being studied.

About this title

From the Back Cover:

¿Communication is probably the most critical skill we need in today¿s fast-paced business world. Shirley¿s tips and techniques are excellent models to follow for successful and effective communication. Well done on a great fourth edition.¿ Vanessa Yuen, Senior HR Executive (Training and Development), Chevron Oronite Pte Ltd, Singapore

 

Looking for an all-in-one package containing all the techniques, guidelines and examples needed to ensure effective oral and written communication skills throughout your career? Look no further. Shirley Taylor¿s Communication for Business, 4th edition, addresses all aspects of business communication in clear and simple language. With its tried and tested successful formula, the book places emphasis on basic business writing and rules of good writing. Features include:

 

• Illustrations throughout add a fun, humorous element to reinforce key points
• Examples of all documents with annotation clarify the main points
• Checkpoints provide helpful suggestions for readers
• Weblinks guide readers to useful additional resources
• What¿s wrong? illustrates documents with errors and provides opportunities for discussion and re-working
• Key points, Help yourself and Test yourself are listed at the end of each chapter to reinforce the main concepts
• A-Z of bloopers, blunders, common errors and clichés help readers clarify uncertainties in business language
• F requently confused words, commonly misspelled words and A-Z of alternative words help readers avoid common mistakes

 

¿I teach Business English and Communication Skills and recommend [Shirley¿s] book to many of my students¿.[the] clear, practical approach and straightforward language is ideal for my non-native learners and the guidance in structure, style and tone of business documents is excellent.¿ Martin Jack, Aarhus Business College , Denmark

 

An ideal text for beginners to professionals, Communication for Business, 4th edition, meets the needs of students on a wide range of business and secretarial courses, especially LCCIEB Diplomas in Secretarial and Business Administration, LCCIEB English for Business, Oxford Cambridge and RSA examinations, and City & Guilds English for Business Communications.

 

¿Shirley¿s clear writing style and examples of business documents have made this book popular for almost 15 years. Once again, Shirley has used material that is topical and timeless, with eye-catching graphics and up-to-date realistic assignments. Her fourth edition is sure to be another winner.¿ Marion Goldacre, Programme Leader, Office Administration, Lincoln College , UK

 

Shirley Taylor is an accomplished author of several successful books in the area of business. A trained teacher from the UK, Shirley took up her first teaching post in Singapore in 1983 and spent many years in the Asia Pacific region as a Training Consultant and Lecturer on secretarial and business studies courses. Shirley has become a leading authority in modern business writing and communication skills. She is well-known for her dynamic business training workshops and is also a popular speaker at international conferences.

 

Review:

" ... a comprehensive, carefully produced text, written clearly and illustrated effectively" Career Secretary (of First Edition)

About this edition

• Publisher: Pearson Higher Education
• Publication date: 1993
• ISBN 10: 0273600354
• ISBN 13: 9780273600350
• Binding: Paperback
• Edition number: 2
• Number of pages: 288