Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series) - Softcover
A practical guide to direct marketing.
"synopsis" may belong to another edition of this title.
From the Back Cover:
The start-to-finish guide to winning direct marketing campaigns!
About the Author:
* Proven techniques for planning an effective campaign.
* Monitoring your campaign's effectiveness and efficiency — and improving your response rates.
* Building your customer database: your organization's most valuable resource.
Direct marketing is your #1 tool for communicating with customers, receiving invaluable, rapid feedback, and developing long-term loyalty — if you use it properly. In Direct Hit, three leading direct marketing specialists show you how. It's a no-nonsense, practical toolkit that will help you build and implement successful campaigns — every step of the way.
Direct Hit offers expert advice and proven techniques for planning effective direct marketing campaigns; monitoring effectiveness and efficiency; improving response rates; and integrating your direct marketing campaigns with the rest of your marketing activities. Discover how to identify goals, leverage the crucial marketing and product information you receive, build a valuable customer database, and much more. For every manager, executive, or business owner with marketing responsibilities.
Merlin Stone lectures at Kingston and Surrey Universities.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times Management
- Publication date1995
- ISBN 10 0273616897
- ISBN 13 9780273616894
- BindingPaperback
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Direct Hit : Direct Marketing with a Winning Edge
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Financial Times/Prentice Hall
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)
Published by
Financial Times Management
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Direct Hit: Winning Direct Marketing Campaigns
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Direct Hit: Direct Marketing with a Winning Edge - Winning Direct Marketing Campaigns (Pitman Marketing)
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Book Description Paperback. Condition: Very Good. Direct Hit: Direct Marketing with a Winning Edge - Winning Direct Marketing Campaigns (Pitman Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273616894
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Direct Hit: Direct Marketing with a Winning Edge - Winning Direct Marketing Campaigns (Pitman Marketing)
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL9447071
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273616894
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Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)
Published by
Financial Times Management
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0273616897-G
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Direct Hit - Direct Marketing With A Winning Edge: Winning Direct Marketing Campaigns
Published by
Financial Times/ Prentice Hall
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1995. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-790-806
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Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)
Published by
Financial Times/Prentice Hall
(1995)
ISBN 10: 0273616897
ISBN 13: 9780273616894
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Back cover creased else very good. *. Seller Inventory # lower32rwa059
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