The Definitive Business Pitch: How to make the best pitches, proposals and presentations (Financial Times Series) - Softcover

Hatton, Angela

4.06

16 ratings by Goodreads

9780273708261: The Definitive Business Pitch: How to make the best pitches, proposals and presentations (Financial Times Series)

Softcover

ISBN 10: 0273708260 ISBN 13: 9780273708261

Publisher: Pearson Education Canada, 2006

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First impressions count. Convince every potential client, investor, partner, customer - even your own manager - with a winning business pitch.

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From the Back Cover:

‘A refreshingly accessible business book from an author who really knows her subject. Built on a solid bedrock of sales, marketing and management theory, each and every chapter bristles with common sense, thanks to a text that’s brimful of practical business wisdom; this is the stuff we all need to do our jobs better. It’s a modern manual of competitive advantage.’

Theo Theobald, author of Shut up and Listen and Business and the Beautiful Game

‘The Definitive Business Pitchhad me nodding and making notes all the way through – even as a seasoned marketer! Angela Hatton has once again managed to create a no-nonsense, "can do", fully comprehensive guide to developing and winning business.’

Louisa Moger, Marketing Director of a rapidly growing specialist SME in the print industry

First impressions count. Make yours a good one.

Need to make a presentation to an important client? Want to increase your hit rate in winning new business? Have to submit a proposal to secure a contract or get more resources for your department?

Clients – and senior managers - have shorter attention spans and higher expectations than ever before and you need to be exceptional rather than just competent to make an impact. It's not only what you or your business can do that matters - it's how you pitch your offer that determines success. In The Definitive Business Pitch, Angela Hatton tackles the core problem of persuading the customer that your solution to their problem is the best. Whether you are making a spoken presentation or submitting a written document, this means capturing your audience’s attention right from the start, addressing their needs and requirements head-on and demonstrating clearly what you can do for them.

Mastering a few simple, proven techniques can make all the difference and The Definitive Business Pitch is based on tried and tested marketing and sales principles, to enable you to make your message memorable and to get your offer across effectively, impressively and convincingly. Whatever you want to win, Angela Hatton's guidelines and techniques for perfect pitches, proposals and presentations will make sure you come out at the top of the heap. Can you afford not to read this book - what if your competitors do?

About the Author:

Angela Hatton is a specialist in marketing strategy writing, consulting and training. She has more than 16 years' experience of pitching for training and consultancy for her own marketing and management business; 'Tactics'. Over the years, her core clients have included Lloyds TSB, Norwich Union, IBM and BT. She has facilitated workshops on successful pitching and presentations for clients such as the BBC and IPC Media. Hatton is author of The Definitive Guide to Marketing Planning (0273649329).

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