Electronic Commerce 2012 Global Edition - Softcover

Turban, Efraim; King, David

Softcover

ISBN 10: 027376134X ISBN 13: 9780273761341

Publisher: Pearson Education, 2011

Synopsis

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined - removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

About this edition

• Publisher: Pearson Education
• Publication date: 2011
• ISBN 10: 027376134X
• ISBN 13: 9780273761341
• Binding: Paperback
• Number of pages: 792