Global Directions: New Strategies for Hospitality and Tourism - Hardcover
This text explores the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations by reviewing the literature and looking at case studies drawn from Europe, the USA and Australia. It addresses the issues facing service organizations as they seek to manage regional and global operations in turbulent markets and looks at areas such as information technology and interconnectivity, TQM, logistics, environmentalism, human resource management and relationship marketing. The book is divided into three parts, all of which include a separate introduction and overview by an editor.
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- PublisherThomson Learning
- Publication date1997
- ISBN 10 0304339318
- ISBN 13 9780304339310
- BindingHardcover
- Number of pages400
- EditorTeare Richard, Canziani Bonnie Farber, Brown Graham
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Global Directions: New Strategies for Hospitality and Tourism
Published by
Thomson Learning
(1997)
ISBN 10: 0304339318
ISBN 13: 9780304339310
Used
Hardcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-004-00146
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