Contemporary Marketing Research - Hardcover
This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job.
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About the Author:
Carl McDaniel is a professor of marketing at the University of Texas-Arlington where he has been chairperson of the marketing department since 1976.
"About this title" may belong to another edition of this title.
- PublisherWest Group
- Publication date1993
- ISBN 10 0314010262
- ISBN 13 9780314010261
- BindingHardcover
- Number of pages757
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Contemporary Marketing Research
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West Group
(1993)
ISBN 10: 0314010262
ISBN 13: 9780314010261
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Contemporary Marketing Research
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Book Description Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_376864696
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Contemporary Marketing Research
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Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-790-805
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Contemporary Marketing Research
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00314010262-G
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Contemporary Marketing Research
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Book Description Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL3471057
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Contemporary Marketing Research McDaniel, Prof Carl and Gates, Roger H.
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Contemporary Marketing Research (Instructors Review Copy)
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Second Edition. This is an Instructors Review Copy, shelf wear to cover, text appears to be clean, Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0314010262. ISBN/EAN: 9780314010261. Pictures of this item not already displayed here available upon request. Inventory No: 1561027945. Seller Inventory # 1561027945
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Contemporary Marketing Research
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