International Business
Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.
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About the Author:
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
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- PublisherFisical_Book
- Publication date2004
- ISBN 10 0324225326
- ISBN 13 9780324225327
- BindingMisc. Supplies
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