BUSN - Softcover
Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.
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About the Author:
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.
Review:
"I am amazed at the pricing of this textbook...Adequate coverage of the material at about half the price of a traditional textbook!" - J.D. Penley, Instructor with Catawba Valley CC
"I slowly took the book and opened it to skim through it. Well, I ended up reading most of every chapter! I can't believe that a textbook held my interest and curiosity like this one did! The material is so pertinent and up to date! I loved the subjects...I love this book and can't wait to use it!" - Linda Merrill, student at River Valley CC
"It reminds me of reading an article in Fortune magazine. I also like that it has incredibly recent examples and topics - it's more cutting edge than other books."- R.Condos, Instructor with American River College
"I slowly took the book and opened it to skim through it. Well, I ended up reading most of every chapter! I can't believe that a textbook held my interest and curiosity like this one did! The material is so pertinent and up to date! I loved the subjects...I love this book and can't wait to use it!" - Linda Merrill, student at River Valley CC
"It reminds me of reading an article in Fortune magazine. I also like that it has incredibly recent examples and topics - it's more cutting edge than other books."- R.Condos, Instructor with American River College
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2008
- ISBN 10 0324569890
- ISBN 13 9780324569896
- BindingPaperback
- Edition number1
- Number of pages288
- Rating
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BUSN Student Edition
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South Western Educational Publishing
(2008)
ISBN 10: 0324569890
ISBN 13: 9780324569896
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Paperback
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.1. Seller Inventory # G0324569890I5N00
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BUSN
Published by
South-Western College Pub
(2008)
ISBN 10: 0324569890
ISBN 13: 9780324569896
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_265944802
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BUSN
Published by
South-Western College Pub
(2008)
ISBN 10: 0324569890
ISBN 13: 9780324569896
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0324569890-G
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BUSN Student Edition
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South-Western Pub, USA
(2009)
ISBN 10: 0324569890
ISBN 13: 9780324569896
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Softcover
Quantity: 1
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Book Description Softcover. Condition: Very Good. Student Edition. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! 275+ pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324569890. ISBN/EAN: 9780324569896. Pictures of this item not already displayed here available upon request. Inventory No: 1561026791. Seller Inventory # 1561026791
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