The Agenda: What Every Business Must Do to Dominate the Decade
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In the 1980s it was In Search of Excellence. In the 1990s it was Reengineering the Corporation. Now, at the break of the 21st century, it will be The Agenda, the audiobook that will guide and focus management thinking for the next decade.
Michael Hammer is the co-author of Reengineering the Corporation, one of the legendary books in business publishing. It was an international bestseller with more than two million copies sold and spent many weeks on The New York Times bestseller list.
Reengineering was a huge success becasue it helped renew American business at a time when it was being eclipsed by foreign competitors. The Agenda is, in fact, Phase II of that revolutionary approach to business. It pushed business even further, showing managers and executives how to reorient their efforts to achieve growth and excellence because of—not in spite of—today's powerful customers.
At the heart of The Agenda are Michael Hammer's nine principles that everyone who makes decisions in business must know—from the imperative to redefine a company in customer terms and the value of measuring performance where it really matters to ways of institutionalizing the ability to adapt and change.
Every business person needs a vision that springs from the opportunities and challenges of his or her own time. With insight, focus, and an energizing sense of optimism, The Agenda meets that need today.
5 CDs/6 hours
In the 1980s it was In Search of Excellence. In the 1990s it was Reengineering the Corporation. Now, at the break of the 21st century, it will be The Agenda, the audiobook that will guide and focus management thinking for the next decade.
Michael Hammer is the co-author of Reengineering the Corporation, one of the legendary books in business publishing. It was an international bestseller with more than two million copies sold and spent many weeks on The New York Times bestseller list.
Reengineering was a huge success becasue it helped renew American business at a time when it was being eclipsed by foreign competitors. The Agenda is, in fact, Phase II of that revolutionary approach to business. It pushed business even further, showing managers and executives how to reorient their efforts to achieve growth and excellence because of—not in spite of—today's powerful customers.
At the heart of The Agenda are Michael Hammer's nine principles that everyone who makes decisions in business must know—from the imperative to redefine a company in customer terms and the value of measuring performance where it really matters to ways of institutionalizing the ability to adapt and change.
Every business person needs a vision that springs from the opportunities and challenges of his or her own time. With insight, focus, and an energizing sense of optimism, The Agenda meets that need today.
"synopsis" may belong to another edition of this title.
Review:
"Suddenly," writes Michael Hammer in the opening to his confidently but aptly named new book The Agenda, "business is not so easy anymore." He then sets out an ambitious plan for righting what many businesses are doing wrong, much as he did a decade ago in his bestselling Reengineering the Corporation. This time, however, he retreats from the overarching "big idea" promulgated in his earlier book to present a system that incorporates nine ideas geared for an environment where customers really do rule. Hammer unveils these aligned-but-individual ideas, which relate to process and customer orientation, along with measurement, management, connecting via the Net, and eventual positioning as "components of virtually extended enterprises" rather than "self-contained wholes." He goes on to explain why they represent improvements over past procedures and cites examples of them in practice. (While discussing measurement, for instance, he shows why most companies use their carefully compiled statistics for little more than affirming what has already happened; he then tells how one firm matched fixed goals in customer retention, employee retention, and product distribution with actual performance requirements that could be tracked and changed.) The final two chapters offer specific implementation suggestions, all filtered through the eyes of an engineer who never went to business school and peppers his writing with references to the Grateful Dead and the Jack Palance character in City Slickers. In all, another provocative and practical tract that will surely attract old fans as well as new believers. --Howard Rothman
From the Back Cover:
“A recipe for winning in today’s fast-moving, hypercompetitive world.”
-- Dave Pottruck, president and co-CEO, The Charles Schwab Corporation
“I’ve long admired Michael Hammer’s insights into what’s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book -- and hope your competitors do not.”
-- Joseph Nacchio, chairman and CEO, Qwest Communications
“Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what’s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.”
-- Larry Bossidy, chairman and CEO of Honeywell International
“Like Dr. Hammer’s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map–for those who are willing to rise to the challenge–is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company’s future depends on it.” -- Mackey J. McDonald, CEO, chairman, and president, VF Corporation
-- Dave Pottruck, president and co-CEO, The Charles Schwab Corporation
“I’ve long admired Michael Hammer’s insights into what’s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book -- and hope your competitors do not.”
-- Joseph Nacchio, chairman and CEO, Qwest Communications
“Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what’s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.”
-- Larry Bossidy, chairman and CEO of Honeywell International
“Like Dr. Hammer’s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map–for those who are willing to rise to the challenge–is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company’s future depends on it.” -- Mackey J. McDonald, CEO, chairman, and president, VF Corporation
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- PublisherRandom House Audio
- Publication date2001
- ISBN 10 0375420258
- ISBN 13 9780375420252
- BindingAudio CD
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The Agenda: What Every Business Must Do to Dominate the Decade
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