The Language of Advertising: Written Texts (Intertext) - Hardcover
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
"synopsis" may belong to another edition of this title.
About the Author:
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Review:
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2002
- ISBN 10 0415278023
- ISBN 13 9780415278027
- BindingHardcover
- Edition number2
- Number of pages144
- Rating
Buy New
Learn more about this copy
US$ 146.57
Shipping:
US$ 18.73
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Language of Advertising: Written Texts (Intertext)
Published by
Routledge 2002-04-11
(2002)
ISBN 10: 0415278023
ISBN 13: 9780415278027
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780415278027
Buy New
US$ 146.57
Convert currency
Stock Image
The Language of Advertising: Written Texts
Published by
Taylor & Francis Ltd
(2002)
ISBN 10: 0415278023
ISBN 13: 9780415278027
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780415278027
Buy New
US$ 180.11
Convert currency
Stock Image
The Language of Advertising: Written Texts
Seller:
Rating
Book Description Hardcover. Condition: Brand New. 2nd edition. 144 pages. 10.00x7.00x0.50 inches. In Stock. Seller Inventory # __0415278023
Buy New
US$ 196.07
Convert currency
Seller Image
The Language of Advertising
Published by
Taylor & Francis
(2002)
ISBN 10: 0415278023
ISBN 13: 9780415278027
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.The Intertext series has been specifically designed to meet the nee. Seller Inventory # 594631525
Buy New
US$ 211.11
Convert currency