Rome - Softcover

Archibugi, Franco

Softcover

ISBN 10: 0415511100 ISBN 13: 9780415511100

Publisher: Routledge, 2011

Synopsis

Rome: A New Planning Strategy looks at the problems of a city over the last century and suggests a totally new planning strategy. The book examines the stages that have marked the increase of population and change in land use and analyses the masterplans used to try and control these evolving conditions. Using Rome as an extended case study, the book deals with the socio-economic effect of an absence of planning strategy during the recent growth of the city. The author presents the characters and features of a new masterplan based on his many years of experience in theoretical and practical planning.

About this title

About the Author:

University of Naples

Review:

"Packed with insights and real-life examples, Breakenridge’s new book offers the best answers to PR professionals’ many questions about our industry and how it’s evolving. Breakenridge is a highly sought after strategist and thought-leader, a podcaster, author, professor, and Lynda.com instructor. She shares her considerable knowledge and expertise in a conversational style that makes you feel like she’s talking directly to you."

Martin Waxman, Martin Waxman Communications and Seneca College, Canada

"As I was reading Answers for Modern Communicators by my friend and colleague Deirdre Breakenridge, the all-too-familiar childhood refrain, "Curiosity killed the cat," kept running through my head. How many of us in our younger years found ourselves being admonished sternly by our elders when we persisted with our, "Who? What? When? Where? Why?" questions?!? And how many of us have found ourselves either working for someone who had no idea what comprises effective communication or have ourselves been at a loss for words when asked "What exactly is it that you do?"

As Deirdre says as she starts this excellent 'all the questions you should be able to answer' guide, "Asking questions helps you learn the essentials of your profession. The answers are critical to your role as a successful communicator."

After all, you wouldn’t want to find yourself in the position of Alice in Lewis Carroll’s Alice in Wonderland who, when asked by the Cheshire Cat where she wanted to go, responded, "I don’t much care where." To which the Cat promptly retorted, "Then it doesn’t matter which way you go."

Not only does Deirdre present the questions that every communicator should be asking, she also presents the rationale for asking those questions... how a deeper understanding of your profession can help you serve your client or employer more effectively and efficiently. Answers for Modern Communicators helps you understand the pathways that are available to you for communicating and the value that each can bring to your communication initiatives. As I say so often to my students and others, 'Read and heed!'"

Kirk Hazlett, APR, Fellow, PRSA, Curry College, USA

"Answers for Modern Communicators would have been a game-changer for me when I made the shift from journalism to corporate communications. The review copy I received so I could write this testimonial has already proven useful. Why nobody has approached a primer to communications as a Q&A based on the obvious questions any communicator might ask at various stages of their careers is beyond me. As if Deirdre's straightforward, common-sense answers aren't enough, she has added observations from some of the smartest professionals around who are best-suited to address specific questions. I'd like to say this book deserves a spot on every communicator's bookshelf, but it won't stay on the shelf for long. Unlike most read-it-once business books, it is bound to become a dog-eared reference volume.

Shel Holtz, Principal at Holtz Communication + Technology, USA

About this edition

• Publisher: Routledge
• Publication date: 2011
• ISBN 10: 0415511100
• ISBN 13: 9780415511100
• Binding: Paperback
• Edition number: 1
• Number of pages: 208