Maverick: The Success Story Behind the World's Most Unusual Workplace - Softcover

Semler, Ricardo

Softcover

ISBN 10: 0446670553 ISBN 13: 9780446670555

Publisher: Grand Central Publishing, 1995

Synopsis

Semler turned his family's business, the aging Semco corporation of Brazil, into the most revolutionary business success story of our time. By eliminating uneeded layers of management and allowing employees unprecedented democracy in the workplace, he created a company that challenged the old ways and blazed a path to success in an uncertain economy.

About this title

Book Description:

It can if you think like Ricard Semler, the maverick CEO who turned his own company into a model for the 90's and beyond. In MAVERICK, Semler will tell you how he changed his company and how you can change yours...if you dare!

The extraordinary true story of 34-year-old CEO Ricardo Semler and of the rebirth of his family owned Brazilian manufacturing company, Semco. MAVERICK is a chronicle of corporate change--a change so vast and successful that Semco has been visited by over 400 corporate representatives from around the world who want to see it in action.

In 1980, 21-year-old Ricardo Semler took over the reins of the company his father founded and built. Ricardo proceeded to break every rule of doing business, firing an entire echelon of upper level managers. Once he opened the floodgates to change, Semler never--even when he was tempted to--closed them again.

,p>Semler's management system allows employees to work at home, study and discuss the company's financial statements, make corporate decisions, take over the cafeteria kitchen, start their own business with company assets, and redesign the products Semco builds and how they are built. The result: in 10 years of constant experimentation--a time period in which Brazil's economy faltered--Semco has achieved a growth rate of 600%!

In chronicling Semco's inner revolution, Semler shows how his radical ideas and strategies, as well as his nuts and bolts specifics, can be applied to any company anywhere.

About the Author:

Ricardo Semler took over his father's company, Semco (founded in 1954), at the age of 19. Not only did he turn the company round, he made it an outstanding success. On the brink of bankruptcy in 1980, Semco achieved revenues of $34 million in 1993 - and $160 million in 2000. Semler threw out the rule book: for example, workers make their own decisions; every corporate decision is put to the vote; people turn up to the meetings they want to be at. It sounds insane: but it works.

About this edition

• Publisher: Grand Central Publishing
• Publication date: 1995
• ISBN 10: 0446670553
• ISBN 13: 9780446670555
• Binding: Paperback
• Number of pages: 352