Slywotzky, Adrian The Art of Profitability ISBN 13: 9780446692274

The Art of Profitability - Softcover

9780446692274: The Art of Profitability
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An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals.

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About the Author:
Adrian Slywotzky lives in Cambridge, Massachusetts.
From AudioFile:
Harvard professor Adrian Slywotzky's ART OF PROFITIBILITY brings a holistic approach to the making of money. Read by actors Scott Mosenson and Jack Ong, who play a young businessman and a famous strategist, the book is really a series of lessons on the many ways companies position their products for profit. Why do we willingly pay so much for Coke in a restaurant and so little in the supermarket? Incorporated into the lessons are books the strategist, David Zhao (Ong), assigns to the Mosenson character to help guide him along the path to profit-making enlightenment. Authors from Isaac Asimov to Sam Walton are mentioned, each having a valuable insight into how profit is achieved. S.E.H. 2003 Audie Award Finalist © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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  • PublisherBusiness Plus
  • Publication date2003
  • ISBN 10 0446692271
  • ISBN 13 9780446692274
  • BindingPaperback
  • Number of pages272
  • Rating

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9780446531504: The Art of Profitability

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Publisher: Warner Business Books, 2002
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Book Description Paperback. Condition: new. Paperback. Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective. * An extraordinary new business slant on how your company - and other companies - can generate greater profits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780446692274

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