Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
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If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
What you should know about HTML, JavaScript, and CSS
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
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