To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.
The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.
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"To the Desert and Back is a marvelous leadership story, an inspirational way to teach and learn about change. Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth."
―Noel Tichy, professor at the University of Michigan Business School and coaut hor of The Cycle Of Leadership
"This is a business story that talks to the heart. To the Desert and Back illuminates how tapping into 'heart intelligence' can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you'll experience new possibilities for your organization and for yourself."
―Joe Jaworski, author of Synchronicity
"The men and women of Van den Bergh have been among the trailblazers on Unilever's path to growth. Their successes― and setbacks― in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile."
―Antony Burgmans and Niall FitzGerald, chairmen of Unilever
Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.
George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.
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