Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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Reach more customers with a targeted Facebook ad campaign — learn how, here!
You already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.
Right on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area
The money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC
Get creative — learn to write compelling ads and choose a click-through page
Launch time — launch your campaign, decide which ads to run when, and test your concepts
Happy landings — discover what goes into a good landing page and how to customize it to measure effectiveness
What's working — use the Ads Manager to monitor statistics, identify trends, and judge success
Report cards — generate reports that show who's responding to your ads and how they're interacting with your company
Facebook and you — find out how to keep your fans connected
Open the book and find:
Key advantages of using Facebook advertising
What cost per click and cost per impression mean
How to set your exact demographics for your ad audience
What types of reports you can generate
Pointers on pleasing your prospects
How to convert a response to a sale
Tips on tracking ROI
How to avoid common mistakes beginners make
Learn to:
Create an ad campaign on Facebook
Perform precision ad targeting
Make the most of landing pages
Test and optimize your ads
Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.
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