A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
"synopsis" may belong to another edition of this title.
This thorough--and thoroughly understandable--book looks at social network analysis theory, employing basic statistics as a complementary way to analyze social networks. Case studies are presented demonstrating the capabilities of SAS(R) software in achieving business results.
Drawing from the author's years of experience with Brasil Telecom, Social Network Analysis in Telecommunications
Provides the groundwork for what social network analysis is, as well as how your company can leverage it to its greatest advantage
Shows how telecommunications industry professionals can combine social network analysis, analytics, and marketing knowledge to create a positive customer experience
Explores how telecommunications companies can effectively enhance their relationships with customers
Reveals the tools that can be used to address social network problems
For CEOs and marketing managers in the telecommunications industry, Social Network Analysis in Telecommunications presents a workable framework and proven strategies for establishing an effective customer relation process. With a greater focus on the mathematical side of network analysis rather than the statistical perspective, this book enables your business to successfully solve its social network business issues to move forward with--and keep ahead of--the field.
A must-read for any company wanting to learn how to "do" social network analysis rather than run another software program, Social Network Analysis in Telecommunications shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
Social Network Analysis in Telecommunications explores:
The telecommunications environment
How telecommunications companies can effectively enhance their relationships with customers
The groundwork for defining social network analysis
Tools that can be used to address social network problems
Social network modeling
The key to any successful company is the relationship it builds with its customers. Essential reading for professionals eager to distinguish their products in the marketplace and successfully connect with customers, this timely book shows you how to get it done right, through social network analysis.
"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: new. Hardcover. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customersProvides the groundwork for defining social network analysisDefines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780470647547
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