9780470843765

e-Business: Organizational and Technical Foundations

Papazoglou, Michael P.; Ribbers, Pieter

ISBN 10: 0470843764 / 0-470-84376-4
ISBN 13: 9780470843765
Publisher: Wiley
Publication Date: 2006
Binding: Softcover
Editorial Reviews:
Synopsis:
e-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value chain.
  • Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today
  • Offers a thorough examination of the relationship of e-business to business strategy, from business models, supply chains and integrated value chains to governance structures
  • Covers key topics that businesses need to consider with designing an e-business strategy, from XML and business processes to electronic intermediaries and markets, e-procurement and e-business networks
  • Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, web services and business protocols

Review:
Learn to develop and deliver e-mail that your customers really want to read

E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.

  • Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider

  • First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings

  • Get it through — construct messages that reach your customers' e-mailboxes

  • Open me — use time-tested techniques for prompting your audience to open and read your e-mails

  • Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional

  • Get social — add social features and involve your Facebook fans and Twitter followers

  • Just for them — target e-mails to make them more relevant to your audience

  • Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results

Open the book and find:

  • How not to be a spammer

  • Ways to get your audience to open your e-mails

  • Tips for becoming a trusted sender

  • Valuable elements to add to your e-mails

  • Subject lines that get noticed

  • Design strategies for a mobile audience

  • How to measure conversions and ROI

  • The ten worst content mistakes

Learn to:

  • Use e-mail to attract customers and increase business

  • Build a mailing list and create effective messages

  • Track the results of your campaign

  • Develop a strategy that incorporates social media

From the Back Cover

 

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EBusiness: Organizational and Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
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EBusiness: Organizational and Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
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ISBN 13: 9780470843765
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EBusiness: Organizational and Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
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ISBN 13: 9780470843765
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Papazoglou, Michael P.;Ribbers, Pieter
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Papazoglou, Michael P.;Ribbers, Pieter
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Papazoglou, Michael P.;Ribbers, Pieter
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ISBN 13: 9780470843765
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Papazoglou, Michael P.;Ribbers, Pieter
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