9780470843765

e-Business: Organizational and Technical Foundations

Papazoglou, Michael P.; Ribbers, Pieter

ISBN 10: 0470843764 / 0-470-84376-4
ISBN 13: 9780470843765
Publisher: Wiley
Publication Date: 2006
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
e-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value chain.
  • Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today
  • Offers a thorough examination of the relationship of e-business to business strategy, from business models, supply chains and integrated value chains to governance structures
  • Covers key topics that businesses need to consider with designing an e-business strategy, from XML and business processes to electronic intermediaries and markets, e-procurement and e-business networks
  • Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, web services and business protocols

Review:
Learn to develop and deliver e-mail that your customers really want to read

E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.

  • Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider

  • First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings

  • Get it through — construct messages that reach your customers' e-mailboxes

  • Open me — use time-tested techniques for prompting your audience to open and read your e-mails

  • Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional

  • Get social — add social features and involve your Facebook fans and Twitter followers

  • Just for them — target e-mails to make them more relevant to your audience

  • Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results

Open the book and find:

  • How not to be a spammer

  • Ways to get your audience to open your e-mails

  • Tips for becoming a trusted sender

  • Valuable elements to add to your e-mails

  • Subject lines that get noticed

  • Design strategies for a mobile audience

  • How to measure conversions and ROI

  • The ten worst content mistakes

Learn to:

  • Use e-mail to attract customers and increase business

  • Build a mailing list and create effective messages

  • Track the results of your campaign

  • Develop a strategy that incorporates social media

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

e-Business: Organizational and Technical Foundations: Search Results

1.
International Edition
International Edition
E-Business: Organizational And Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: PRIORITY BOOKS (SPRINGFIELD, VA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Softcover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9788126507962_US_470843764

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 10.56
Convert Currency
Shipping: US$ 6.80
Within U.S.A.
2.
International Edition
International Edition
e-Business: Organizational and Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Soft cover. Book Condition: New. 1st Edition. Brand New, Softcover Black & White International Edition. GET IT FAST within 3-5 business days by FEDEX/UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBD0982126703

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 16.00
Convert Currency
Shipping: US$ 2.90
Within U.S.A.
3.
International Edition
International Edition
e-Business: Organizational and Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Softcover. Book Condition: New. 1st edition. Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by USPS/DHL worldwide express with Tracking Number. Books Printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBDB126703

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 16.20
Convert Currency
Shipping: US$ 2.90
Within U.S.A.
4.
International Edition
International Edition
e-Business: Organizational and Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: Textbooksonweb (New Delhi, DEL, India)
Bookseller Rating: 4-star rating
Quantity Available: 7

Book Description: Wiley. PAPERBACK. Book Condition: New. 0470843764 Brand New. Softcover,International Edition, ISBN & Cover might be different, Perfect Condition. Printed in English. Restricted sales disclaimer printed on the cover. Contents same as US edition. Very rare cases examples and problems at the end might be different. Ships within 48hrs with tracking no. Delivered in 5 business days excluding saturdays and sundays. Customer satisfaction guaranteed. Mail us if you have any questions. Bookseller Inventory # WLY_AU#10132

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 19.34
Convert Currency
Shipping: FREE From India to U.S.A.
5.
International Edition
International Edition
EBusiness: Organizational and Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: CBR (WHITE PLAINS, NY, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 10

Book Description: PaperBack. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # CBRRR1165

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 16.85
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
6.
International Edition
International Edition
EBusiness: Organizational and Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: CBR (WHITE PLAINS, NY, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 10

Book Description: PaperBack. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # CCBBRR27141

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 16.85
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
7.
International Edition
International Edition
e-Business: Organizational and Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: ENB (New York, NY, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Wiley. PAPERBACK. Book Condition: New. 0470843764 Brand New,Paperback,International Edition,Cover & ISBN may be different from US edition.Printed in English Language,Prompt shipping by USPS/UPS/DHL/Fedex. Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # YELIW246

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 17.30
Convert Currency
Shipping: US$ 4.40
Within U.S.A.
8.
International Edition
International Edition
e-Business: Organizational and Technical Foundations (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: Books Market (Hayward, CA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Wiley. PAPERBACK. Book Condition: New. 0470843764 Softcover Brand New International Edition ISBN and Cover design may differ.The main content in chapter has same content as US edition. Bookseller Inventory # IN-WH-1-R-4-B-26507962

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 17.99
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
9.
International Edition
International Edition
E-Business: Organizational & Technical Foundations , Papazoglou (ISBN: 0470843764 / 0-470-84376-4)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: First Books Deal (New Delhi, DL, India)
Bookseller Rating: 5-star rating
Quantity Available: 8

Book Description: Paperback. Book Condition: Brand New. ~~ATTENTION~~ Please Read Description Before Purchase,This is an International Edition.Cover & ISBN may be different from US edition but Contents are the same as US Edition.!!. Bookseller Inventory # Fbd10Sep-41686

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 22.10
Convert Currency
Shipping: FREE From India to U.S.A.
10.
International Edition
International Edition
E-Business: Organizational & Technical Foundations (ISBN: 9780470843765)
Papazoglou, Michael P.;Ribbers, Pieter
ISBN 10: 0470843764
ISBN 13: 9780470843765
Bookseller: TEXTBOOKSZONE (New delhi, DL, India)
Bookseller Rating: 4-star rating
Quantity Available: 12

Book Description: Book Condition: Brand New. This is an International Edition, Different ISBN and Front cover,have same content as US edition Excellent Quality with Shrink Wrap .English language.Perfect condition.Please contact us for any questions regarding this book.!!. Bookseller Inventory # JulyTbz-41686

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 22.15
Convert Currency
Shipping: FREE From India to U.S.A.
View All Listings for this Book