Global and Transnational Business: Strategy and Management - Softcover
Synopsis
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
"synopsis" may belong to another edition of this title.
From the Back Cover
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
The text also includes the following features:
- Explores key issues in the management and co-ordination of global companies
- Analyses forces at work in the international business environment and their implications for business strategy
- Includes revised case studies from different industries which illustrate themes discussed in the text
New content includes coverage of:
- leadership in transnational organizations
- cultural issues in international management
- entrepreneurship and SMEs in global business
- eCommerce
- the anti-globalization movement.
About the Author
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People’s Republic of China. His research interests are in globalization, knowledge and organizational learning.
Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management.
Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David’s research interests are in the areas of Strategic Management and Corporate Governance.
Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2004
- ISBN 10 0470851260
- ISBN 13 9780470851265
- BindingPaperback
- Edition number2
- Number of pages496
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Global and Transnational Business Second Edition: Strategy and Management
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John Wiley & Sons Inc, United States, New York, 2004
ISBN 10: 0470851260
ISBN 13: 9780470851265
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Paperback. Condition: Very Good. This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002672890
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