"synopsis" may belong to another edition of this title.
The authors focus primarily on owners of intellectual property-- brands, trademarks, patents, and copyrights-- and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting-edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people. Chapters include:
The authors also include compelling case studies throughout the text to show the damage that counterfeiting typically inflicts. CEOs, CFOs, controllers, IP and corporate attorneys, and law enforcement officers will find Counterfeiting Exposed to be an essential resource for preserving brand and market share, protecting consumers, and combating crime.
"This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime."
–– Frank W. Abagnale
author of Catch Me If You Can and The Art of the Steal
"This book tells you absolutely everything you need to know about the trade in fakes and what to do about it –– and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it is readable and the ideas and information flow in an appropriately structured way. My copy will get dog-eared very quickly."
––John Anderson
Chairman, The Global Anti-Counterfeiting Group
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 1037993-n
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0471269905
Book Description Hardback or Cased Book. Condition: New. Counterfeiting Exposed: Protecting Your Brand and Customers 1.44. Book. Seller Inventory # BBS-9780471269908
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780471269908
Book Description 1st Edition. Condition: new. new book in new dw unread book 1st Wiley 2003 edition 1st print hardcover In stock shipped from our UK warehouse. Seller Inventory # 127622
Book Description Hardcover. Condition: new. This item is printed on demand. Seller Inventory # 9780471269908
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0471269905
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580223535
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780471269908
Book Description Condition: New. . Seller Inventory # 52GZZZ00YXDA_ns